Category: Marketing

5 Most Effective Explainer Videos

5 Most Effective Explainer Videos

Most businesspeople are familiar with slideshow presentations at work. Often, the purpose of these slideshows is to educate the target audience about some aspect of the business’s products or services. The premise for explainer videos is really similar. Essentially,...
Paid Ads vs. Organic Growth: The Pros and Cons

Paid Ads vs. Organic Growth: The Pros and Cons

When we first launch our website or begin to advertise our services online, we immediately run into a big problem. How should I advertise my services? Should I choose to go the route of using paid advertising or should I depend on organic growth to get my business out...
The Future of Content Marketing

The Future of Content Marketing

You can’t ignore the fact that videos are the most popular form of content on the internet. More than 60% of all internet traffic is currently used to watch video content, and that percentage should rise to 80% in the next few years. If your brand wants to get more...
How to Increase Your ROI Through Digital Marketing

How to Increase Your ROI Through Digital Marketing

As a business owner, you know that there’s nothing more important than your profit margin. This includes the ROI or “Return on Investment” that you gain from implementing new technologies. Sadly, too many companies never raise their ROI because their digital...
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