You’ve probably put a lot of time into your website. You worked with a developer to ensure that everything is to your specifications. You’ve added photos, copy and information. Yet your site still isn’t generating the sales you deserve.
Find out when it’s time for a redesign with a few ideas.
1. You get a lot of visitors that don’t convert into sales
Websites that get a lot of visitors obviously have solid SEO built into their content. Yet a website that doesn’t convert those guests into paid services isn’t living up to its fullest potential. Generally, up to two things could be wrong with this site:
– Your SEO isn’t targeting the right customers
– Your SEO is good, but your website isn’t cohesive
Unfortunately, most business owners spend so much money on SEO strategy and promptly forget about everything else. You know your product is great, but your customers will never know it if they can’t find pertinent information on your site.
2. You get a lot of emails asking about services explained on your site
If you find yourself wasting time fielding questions regarding information that’s clearly posted on your site, you might need a redesign. Many business owners post information on their websites without thinking about customer experience.
If your customers can’t find your information, they probably won’t spend too much time searching for it. You’re actually lucky that they haven’t completely decided to forgo your business for a competitor and that they’re taking the time to contact you. Most customers don’t do this; they’ll simply switch to a competitor.
3. You don’t have any photos, you have too many photos, or your photos are generic
Photos and video can be crucial to a business. Use them correctly, and you can snag tons of customers. Use them incorrectly, and you can totally turn your customers off.
Most business owners know they need photos. Yet how many photos should you utilize?
If your business is contingent on visuals, use more; if your business isn’t reliant on photos, use less. Try to use one main header photos and a few photos below the fold. Use at least one photo per page.
Don’t overuse photos. You should never flood your homepage with too many images. This doesn’t impress anyone; it confuses your customers.
Also, don’t use too many generic photos. Everyone uses stock photos, but use them wisely. If you don’t have enough money or use for personalized photos, try to find the best stock photos possible.
4. Your site doesn’t have a navigable menu
Customers expect to see a few items on every navigation: Home, about and contact. If you don’t have these items, you’re going to isolate your customers.
You also need a clean menu.
5. Your content isn’t evergreen
Outdated content is the kiss of death for websites. You need to have content that is constantly updated or evergreen content to ensure your customers know you actually look at your website from time to time.
Outdated content makes your customers think that your services are outdated or that you don’t understand your market. Keeping your content evergreen is a way to ensure your content never expires.
6. You don’t have a clear call to action
One of the most vital pieces of a website is a clear call to action. Many business owners forget this entirely. One of the most vital pieces of a website is a clear call to action. Many business owners forget this entirely.
It’s always awkward asking for a sale. Luckily, you probably don’t need to do this on a day-to-day basis if you have a website. You need to at least ask for the sale on the website.
Buttons that say, “Find out more,” or, “buy now,” have clear calls to action. You need to make sure your website has something like this. It shouldn’t be in the menu but on the front and center of your screen.
7. Your pertinent information is below the fold
In journalism terms, the fold is what happens below the screen when you enter a webpage. Most people don’t travel below the fold on a website. You have only a few seconds to land a client. If they need to go below the fold to get the information you should be giving above the fold, you’re losing clients.
8. You don’t take advantage of negative space
Sometimes what’s important isn’t located in the space that’s filled but the blank space on your site. Websites that utilize blank space wisely often get the clicks that turn into sales.
This follows along the same ideology as, “Less is more.” If you give your website some blank space, you’re focusing more attention on the parts of your site you want guests to focus on.
9. Your company point of difference isn’t obvious
Your point of difference is one of the most important messages your website can offer. What sets you apart from the competition? Why should a customer choose you over someone else? What can you offer that no one else can?
Your point of difference should be in every facet of your website. Every time you add a photo or keystroke to your site, you should ask yourself if it supports your point of difference.
10. You haven’t considered your mobile site
Most business owners don’t think about mobile usability until it’s too late. Yet many people who browse the web aren’t doing so on laptops or desktop computers anymore; they’re doing so on their phones and iPads.
Make sure your site is friendly for mobile viewers. It’s not always the easiest step to make. Yet it can make a huge difference in the way customers view your business.
Luckily, your website still has a chance! Just because you’ve had some issues with your site doesn’t mean that it can’t be saved. Find out how your site can be transformed from a site that attracts visitors to a site that attracts sales.