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When we first launch our website or begin to advertise our services online, we immediately run into a big problem. How should I advertise my services? Should I choose to go the route of using paid advertising or should I depend on organic growth to get my business out there?
Long gone are the days when websites were made up of static content with little value to malicious hackers. Today, most web sites are robust applications, leveraging databases with sensitive information that, if it fell into the wrong hands, could cost millions in lost business and legal fees.
You’ve probably put a lot of time into your website. You worked with a developer to ensure that everything is to your specifications. You’ve added photos, copy and information. Yet your site still isn’t generating the sales you deserve.